We are like that only: Understanding the Logic of Consumer India by Rama Bijapurkar

We are like that only: Understanding the Logic of Consumer India

Rama Bijapurkar

312 pages first pub 2008 (editions)

nonfiction business history informative medium-paced
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We Are Like That Only - Understanding the Logic of Consumer India by Rama Bijapurkar is a highly analytical book about the Indian market, written by Rama Bijapurkar. The book deals with the structure of the Indian consumers, the reason behind why ...

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