Internal Marketing: Tools and Concepts for Customer-Focused Management by Mohammed Rafiq, Pervaiz K. Ahmed

Internal Marketing: Tools and Concepts for Customer-Focused Management

Chartered Institute of Marketing (Paperback)

Mohammed Rafiq, Pervaiz K. Ahmed

299 pages • missing pub info (editions)

nonfiction business economics
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A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from thi...

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