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576 pages • missing pub info (view editions)
ISBN/UID: 9781526446039
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 19 December 2019
Description
Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of ap...
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576 pages • missing pub info (view editions)
ISBN/UID: 9781526446039
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 19 December 2019
Description
Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of ap...