The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy by Joey Reiman

The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

Joey Reiman

238 pages • first pub 2012 (view editions)

nonfiction business informative medium-paced
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Description

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea--your company's purpose--is the biggest. Whether addressing communication between leadership and associates, suppliers to manuf...

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