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Heineken in Africa: A Multinational Unleashed by Olivier van Beemen

Heineken in Africa: A Multinational Unleashed

Olivier van Beemen

256 pages first pub 2019 (editions)

nonfiction business informative medium-paced
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Description

For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic d...

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