Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld by James B. Twitchell

Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

James B. Twitchell

336 pages • first pub 2004 (editions)

nonfiction business politics sociology challenging informative reflective medium-paced
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Description

Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue...

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