¿Todos los comerciales son mentirosos? by Seth Godin
¿Todos los comerciales son mentirosos?

Seth Godin

¿Todos los comerciales son mentirosos?

Seth Godin

192 pages first pub 2005 (editions)

nonfiction business psychology informative reflective slow-paced
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually th...

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