Launch! Advertising and Promotion in Real Time by Michael Solomon

Launch! Advertising and Promotion in Real Time

Michael Solomon

missing page info Add in missing page information first pub 2004 (editions)

emotional reflective medium-paced
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Description

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by ...

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