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238 pages • first pub 2009 (editions)
ISBN/UID: 9781576603291
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This...
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Content Warnings
238 pages • first pub 2009 (editions)
ISBN/UID: 9781576603291
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This...
Community Reviews
Content Warnings