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Sales and Marketing Channels: How to Build and Manage Distribution Strategy by Michael White

Sales and Marketing Channels: How to Build and Manage Distribution Strategy

Michael White

384 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Description

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. The third edition of ...

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