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![Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition by Art Weinstein](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
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Art Weinstein
260 pages • missing pub info (editions)
ISBN/UID: 9780789021564
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 30 April 2004
Description
Develop a successful strategy for segmenting high-tech and industrial markets Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmen...
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![Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition by Art Weinstein](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
—
Art Weinstein
260 pages • missing pub info (editions)
ISBN/UID: 9780789021564
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 30 April 2004
Description
Develop a successful strategy for segmenting high-tech and industrial markets Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmen...