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96 pages • missing pub info (editions)
ISBN/UID: 9783843393591
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 13 February 2011
Description
The purpose of this thesis is to investigate the challenges of neuromarketing application in Humanistic Communication and healthcare campaign research. This is based on a personal interest in the development of healthcare campaigns and the adaptio...
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96 pages • missing pub info (editions)
ISBN/UID: 9783843393591
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 13 February 2011
Description
The purpose of this thesis is to investigate the challenges of neuromarketing application in Humanistic Communication and healthcare campaign research. This is based on a personal interest in the development of healthcare campaigns and the adaptio...