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162 pages • first pub 1996 (editions)
ISBN/UID: 9780749433826
Format: Paperback
Language: English
Publisher: Kogan Page Business Books
Publication date: Not specified
Description
The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective...
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162 pages • first pub 1996 (editions)
ISBN/UID: 9780749433826
Format: Paperback
Language: English
Publisher: Kogan Page Business Books
Publication date: Not specified
Description
The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective...