Effective Media Relations by David Wragg
Effective Media Relations

David Wragg

Effective Media Relations

PR in Practice

David Wragg with Alison Theaker, David Wragg

162 pages first pub 1996 (editions)

nonfiction business economics informative medium-paced
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Description

The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective...

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