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216 pages • missing pub info (editions)
ISBN/UID: 9780863418068
Format: Paperback
Language: English
Publisher: Institution of Engineering & Technology
Publication date: 30 October 2007
Description
Marketing is a big topic. It is complex, vital - and yet too often misunderstood. Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential proces...
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Content Warnings
216 pages • missing pub info (editions)
ISBN/UID: 9780863418068
Format: Paperback
Language: English
Publisher: Institution of Engineering & Technology
Publication date: 30 October 2007
Description
Marketing is a big topic. It is complex, vital - and yet too often misunderstood. Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential proces...
Community Reviews
Content Warnings