Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules by Ian Gotts, Dominic Rowsell

Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

Ian Gotts, Dominic Rowsell

170 pages first pub 2009 (editions)

business informative medium-paced
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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sa...

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