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The Curve: How Smart Companies Find High-Value Customers by Nicholas Lovell

The Curve: How Smart Companies Find High-Value Customers

Nicholas Lovell

256 pages first pub 2013 (editions)

nonfiction business informative medium-paced
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Description

It’s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?There are millions of potential customers in the world. Most of them won’t pay anything for your product. But...

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