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896 pages • first pub 1997 (editions)
ISBN/UID: 9781259548147
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 10 March 2017
Description
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrate...
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896 pages • first pub 1997 (editions)
ISBN/UID: 9781259548147
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 10 March 2017
Description
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrate...
Community Reviews
Content Warnings