Pre-Commerce: How Companies and Customers are Transforming Business Together by Bob Pearson
Pre-Commerce: How Companies and Customers are Transforming Business Together

Bob Pearson

Pre-Commerce: How Companies and Customers are Transforming Business Together

Bob Pearson

320 pages first pub 2011 (editions)

informative medium-paced
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Description

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online.  Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand be...

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