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Marketing: An Introduction by Nichola Phillips, David Pickton, Rosalind Masterson

Marketing: An Introduction

Nichola Phillips, David Pickton, Rosalind Masterson

560 pages missing pub info (view editions)

nonfiction business economics informative lighthearted medium-paced
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Description

Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014" This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of market...

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