Marketing: A Guide to the Fundamentals by Patrick Forsyth

Marketing: A Guide to the Fundamentals

Economist

Patrick Forsyth

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nonfiction business informative medium-paced
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Even though organisations have become increasingly marketing-focussed in their approach--and it is clear that marketing is more than just the 'marketing department'- marketing is one of the most misunderstood areas of business. Philip Kotler, an A...

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