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432 pages • first pub 2016 (editions)
ISBN/UID: 9781847941435
Format: Paperback
Language: English
Publisher: Random House Business
Publication date: 01 January 2016
Description
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key mom...
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432 pages • first pub 2016 (editions)
ISBN/UID: 9781847941435
Format: Paperback
Language: English
Publisher: Random House Business
Publication date: 01 January 2016
Description
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key mom...