Customers Included: How to Transform Products, Companies, and the World - With a Single Step by Phil Terry, Mark Hurst

Customers Included: How to Transform Products, Companies, and the World - With a Single Step

Phil Terry, Mark Hurst

194 pages • first pub 2013 (editions)

nonfiction business design informative slow-paced
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Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies - from Apple, Netflix, and W...

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