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480 pages • missing pub info (editions)
ISBN/UID: 9780071703123
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 13 August 2010
Description
The industry standard for 30 years--updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Thro...
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480 pages • missing pub info (editions)
ISBN/UID: 9780071703123
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 13 August 2010
Description
The industry standard for 30 years--updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Thro...
Community Reviews
Content Warnings