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448 pages • first pub 2002 (editions)
ISBN/UID: 9780471220725
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 17 June 2002
Description
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. ...
Community Reviews
Content Warnings
448 pages • first pub 2002 (editions)
ISBN/UID: 9780471220725
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 17 June 2002
Description
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. ...
Community Reviews
Content Warnings