Lilliput Land: How Small is Driving India's Mega Consumption Story by Rama Bijapurkar

Lilliput Land: How Small is Driving India's Mega Consumption Story

Rama Bijapurkar

304 pages missing pub info (editions)

nonfiction business economics
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One of the largest consumer markets of the world, India is made up of lots and lots of small consumers—each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer in...

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