Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media by Rebecca Lieb

Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media

Rebecca Lieb

217 pages • first pub 2011 (editions)

nonfiction business informative medium-paced
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Description

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion ra...

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