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570 pages • missing pub info (editions)
ISBN/UID: 9780815382508
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 03 May 2019
Description
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast ...
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570 pages • missing pub info (editions)
ISBN/UID: 9780815382508
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 03 May 2019
Description
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast ...
Community Reviews
Content Warnings