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644 pages • first pub 2012 (editions)
ISBN/UID: 9780070997981
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
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Description
This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success
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644 pages • first pub 2012 (editions)
ISBN/UID: 9780070997981
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Unfortunately, we don't have enough information to provide a good StoryGraph Preview. Please try again later!
Description
This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success
Community Reviews
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.