Sustainable Product Development or Marketing Hype? by Gisli Thorsteinsson, Tom Page, Page Tom

Sustainable Product Development or Marketing Hype?

Gisli Thorsteinsson, Tom Page, Page Tom

84 pages missing pub info (editions)

nonfiction art design
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This study explores consumer's attitudes and behaviour to the concept of sustainability within products in the bathroom industry. Scrutinising these against the actual product development and marketing which is pushing these products as green cons...

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