Branding New York: How a City in Crisis Was Sold to the World by Miriam Greenberg

Branding New York: How a City in Crisis Was Sold to the World

Miriam Greenberg

326 pages • first pub 2008 (editions)

nonfiction challenging informative medium-paced
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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of...

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