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Recent Advances in Tourism Marketing Research by Kaye Sung Chon, Daniel Fesenmaier, Muzaffer Uysal

Recent Advances in Tourism Marketing Research

Kaye Sung Chon, Daniel Fesenmaier, Muzaffer Uysal

294 pages missing pub info (editions)

nonfiction business economics travel challenging informative medium-paced
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In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers...

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