The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance by Ananth Raman, Marshall Fisher

The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance

Ananth Raman, Marshall Fisher

272 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
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Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sappi...

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