Multivariate Data Analysis by Rolph E. Anderson, Ronald L. Tatham, William C. Black, Barry J. Babin, Joseph F. Hair Jr.

Multivariate Data Analysis

Rolph E. Anderson, Ronald L. Tatham, William C. Black, Barry J. Babin, Joseph F. Hair Jr.

899 pages • first pub 1979 (view editions)

nonfiction mathematics informative slow-paced
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Designed for graduate-level courses in Marketing Research, Research Design and Data Analysis. This book provides an applications-oriented introduction to multivariate data analysis for the non-statistician, by focusing on the fundamental concepts ...

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