Media Messages in American Presidential Elections by Diana Owen

Media Messages in American Presidential Elections

Contributions to the Study of Mass Media and Communications,

Diana Owen

198 pages missing pub info (editions)

nonfiction politics informative reflective medium-paced
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Description

Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielde...

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