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Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness by Stefan Mumaw

Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness

Stefan Mumaw

217 pages first pub 2011 (editions)

informative medium-paced
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The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and ...

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