Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, and How to Stop It by John Pellinghelli, Kevin Simonson, Ryan Markman

Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, and How to Stop It

John Pellinghelli, Kevin Simonson, Ryan Markman

120 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Something is broken in the digital marketing world. We're seeing toxic agency-client relationships in which unethical, unprofessional and unacceptable business practices end up wasting millions of company dollars and driving marketing departments ...

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