Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, and How to Stop It by John Pellinghelli, Kevin Simonson, Ryan Markman

Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, and How to Stop It

John Pellinghelli, Kevin Simonson, Ryan Markman

120 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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Something is broken in the digital marketing world. We're seeing toxic agency-client relationships in which unethical, unprofessional and unacceptable business practices end up wasting millions of company dollars and driving marketing departments ...

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