Uncommon Practice: People Who Deliver a Great Brand Experience by Andy Milligan, Shaun Smith

Uncommon Practice: People Who Deliver a Great Brand Experience

Andy Milligan, Shaun Smith

192 pages first pub 2002 (editions)

informative reflective medium-paced
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In an increasingly crowded market place, there are certain companies that really stand out from their competitors - companies like Tesco, PizzaExpress, Amazon.com, Virgin, easyGroup, First Direct, Harley Davidson, Krispy Kreme and Pret A Manger. U...

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