Hummer: How the Little Truck Company Hit the Big Time, Thanks to Saddam, Schwarzenegger, and GM by Martin Padgett

Hummer: How the Little Truck Company Hit the Big Time, Thanks to Saddam, Schwarzenegger, and GM

Martin Padgett

255 pages • first pub 2004 (editions)

nonfiction informative medium-paced
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Part company history, part business tale, and part action novel, Hummer tells the story of the Humvee's rise from a utility vehicle bred for military use to a suburban status-symbol. More that a simple story of GM's clever branding scheme at a per...

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