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239 pages • first pub 2011 (editions)
ISBN/UID: 9781101601471
Format: Digital
Language: English
Publisher: Portfolio
Publication date: Not specified
Description
“Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan T...
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Content Warnings
239 pages • first pub 2011 (editions)
ISBN/UID: 9781101601471
Format: Digital
Language: English
Publisher: Portfolio
Publication date: Not specified
Description
“Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan T...
Community Reviews
Content Warnings