The Marketing Operations Handbook: A Complete Guide to Marketing Operations by Michael McKinnon
The Marketing Operations Handbook: A Complete Guide to Marketing Operations
—
Michael McKinnon
Add cover

The Marketing Operations Handbook: A Complete Guide to Marketing Operations

Michael McKinnon

135 pages • missing pub info (editions)

nonfiction business
Powered by AI (Beta)
Loading...

Description

The discipline of marketing operations began back in 1923 when Scientific Advertising wrote "There is a science to advertising. Experienced advertisers have watched and recorded, tested, and logged, and left records of countless campaigns. In thes...

Read more

Community Reviews

Loading...

Content Warnings

Loading...