Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time by Jackie Fenn, Mark Raskino

Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

Jackie Fenn, Mark Raskino

256 pages • first pub 2008 (editions)

nonfiction business technology informative medium-paced
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It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transfor...

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