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233 pages • first pub 2006 (view editions)
ISBN/UID: 9788483566183
Format: Digital
Language: English
Publisher: LID Editorial
Edition Pub Date: Not specified
Description
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated fact...
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233 pages • first pub 2006 (view editions)
ISBN/UID: 9788483566183
Format: Digital
Language: English
Publisher: LID Editorial
Edition Pub Date: Not specified
Description
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated fact...