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275 pages • missing pub info (editions)
ISBN/UID: 9780199578078
Format: Paperback
Language: English
Publisher: OUP UK
Publication date: 25 January 2011
Description
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this bo...
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Content Warnings
275 pages • missing pub info (editions)
ISBN/UID: 9780199578078
Format: Paperback
Language: English
Publisher: OUP UK
Publication date: 25 January 2011
Description
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this bo...
Community Reviews
Content Warnings