Qualitative Research Methods in Consumer Psychology: Ethnography and Culture by

Qualitative Research Methods in Consumer Psychology: Ethnography and Culture

352 pages • missing pub info (view editions)

nonfiction psychology informative medium-paced
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While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue wit...

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