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200 pages • first pub 2006 (view editions)
ISBN/UID: 9780765617309
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start ...
Community Reviews
Content Warnings
200 pages • first pub 2006 (view editions)
ISBN/UID: 9780765617309
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start ...
Community Reviews
Content Warnings