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210 pages • missing pub info (editions)
ISBN/UID: 9780810884069
Format: Hardcover
Language: English
Publisher: Scarecrow Press
Publication date: 17 August 2012
Description
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertis...
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210 pages • missing pub info (editions)
ISBN/UID: 9780810884069
Format: Hardcover
Language: English
Publisher: Scarecrow Press
Publication date: 17 August 2012
Description
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertis...