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The Rise of Advertising in the United States: A History of Innovation to 1960 by Edd Applegate

The Rise of Advertising in the United States: A History of Innovation to 1960

Edd Applegate

210 pages missing pub info (editions)

nonfiction business economics history informative medium-paced
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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertis...

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