Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

Marketing 4.0: Moving from Traditional to Digital

Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

208 pages first pub 2016 (editions)

nonfiction business informative slow-paced
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Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya is a must-read for ambitious business leaders and marketers seeking to stay ahead of the curve in today's rapidly changing consumer landscape, offering a comprehensive guide to navigating the digital revolution and unlocking new opportunities for growth and success.

Description

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate t...

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Community Reviews

3.8
based on 101 reviews

Moods

informative: 100%

reflective: 40%

challenging: 20%

inspiring: 20%


Pace

20% of readers chose fast
80% of readers chose medium
fast
medium

Content Warnings

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