For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Marcus Collins

320 pages • missing pub info (view editions)

nonfiction business medium-paced
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The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. We all tr...

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