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496 pages • first pub 2013 (editions)
ISBN/UID: 9781292060460
Format: Paperback
Language: English
Publisher: Routledge
Publication date: Not specified
Description
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwi...
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Content Warnings
496 pages • first pub 2013 (editions)
ISBN/UID: 9781292060460
Format: Paperback
Language: English
Publisher: Routledge
Publication date: Not specified
Description
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwi...
Community Reviews
Content Warnings