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Alexander H. Kracklauer
287 pages • first pub 2003 (editions)
ISBN/UID: 9783540247104
Format: Digital
Language: English
Publisher: Springer
Publication date: Not specified
Description
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic framew...
Community Reviews
Content Warnings
—
Alexander H. Kracklauer
287 pages • first pub 2003 (editions)
ISBN/UID: 9783540247104
Format: Digital
Language: English
Publisher: Springer
Publication date: Not specified
Description
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic framew...
Community Reviews
Content Warnings